Fernando Pizarro is a Bay Area tech executive, startup advisor and writer.  When not developing and implementing commercial strategy for tech firms he writes about tech business issues.  He is particularly interested in topics related to the intersection of business and technology.


Fernando's newest book is a guide to enterprise startups which he wrote in collaboration with Tae Hea Nahm, a partner at Storm Ventures, and Bob Tinker, CEO of MobileIron.

Find out more here:  Survival to Thrival:  Building the Enterprise Startup.

His first book was "Blueprints for a SaaS Sales Organization," which he co-wrote with Jacco Van Der Kooij.  In Blueprints Fernando delved deep into what makes a Software as a Service company sales team tick and provided pragmatic advice for executives in an industry that is changing so fast that old sales models just don't work anymore. Fernando also published "Farm Don't Hunt:  The Definitive Guide to Customer Success," which examines the rise of an entirely new business function to cope with the changes brought on by the recurring revenue model in a digital world.

Fernando grew up the son of diplomats and moved all around the world working for companies like Disney, Discovery, and Yahoo before coming back to the Bay Area.  He has a BA from Harvard and an MBA from the University of Chicago.

Find out more about Fernando here:



Speaking and co-authoring inquiries


Survival to Thrival:  The Guide to Enterprise Startups

Blueprints for SaaS Sales

SaaS changed the world of sales forever.  In this book Jacco Van Der Kooij and I explain how to build and run sales teams in this new world.

Farm, Don't Hunt

New business models have introduced new business functions.  The book that simplifies customer success.  With Guy Nirpaz.

Editing Projects